In his time, Joseph Marchak (Founded 1878) was considered by the people to be in the same league as the famous Russian goldsmiths Sazikov and Khlebnikov. One could come across his name as frequently as the famous brands Faberge and Bolin in the reports about the Nizhny Novgorod Fair of Art and Industry of 1896. Today, jewelry historians state that the works by Marchak embodied the best features of the art of jewelry in the borderline period of the late 19th and early 20th centuries. The items created by the master were distinguished by their professionalism, artistic taste, humor, originality, and superb workmanship. While the House of Marchak created an array of masterpieces, most of them did not survive the storm of revolutions, wars and historical cataclysms and were lost forever.

In 2000, one of the only heirs of Alexander Marchak to bear the Marchak name decided to revive the brand of his great-grandfather by creating a new collection. The collection has traveled around the world, in Saint Petersburg, Moscow, the United States, Japan and Australia.